The Farmplate Blog

In a departure from our usual FarmPlate blog content, an interesting post from Wired.com caught our eye. While the world watched Facebook’s IPO (and ongoing decline) with bated breath, Annie’s Organics, the maker of the cute bunny macaroni and cheese, also went public. And it has seen success since doing so. Its stock price has risen by a third, and the company is out to prove that organic and other healthy food is not a fad.

While we still suggest searching FarmPlate for the best local cheeses, it’s heartening to see a company like Annie’s go head to head with Kraft and other huge multinationals – and do it successfully. 

Read on for more.

“In the hype tsunami prior to Facebook’s May IPO, I doubt anyone wrote these words: ‘Instead of social media, you should invest in macaroni and cheese.’ As it turns out, that’s exactly what you should have done.

The day Facebook went public, its shares closed at $38.23, just pennies above the initial asking price of $38. That same day, shares of organic mac ‘n’ cheese maker Annie’s closed at just a little less than that at $36.39. If you’d bought Annie’s that day, your shares would be up by nearly one-third right now. Facebook shares, meanwhile, are down more than 40 percent.

You’d be even better off if you’d gotten in on the ground floor of the Annie’s IPO in March, when shares were priced at $19. You would have nearly doubled your money on that first day of trading alone. In what kind of world does a company that makes bunny-shaped pasta go public and get a dotcom-style pop, while a social media juggernaut that has fundamentally changed the way humans communicate turns into one of the great stock market stinkers?”

Read the full story here >