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Industrial Food Companies and “Flavor Addiction”
Jeff Gangemi Nov 28, 2011 soda 1 comments
Last night, CBS’ 60 Minutes provided an inside look at Givaudan, the largest flavoring company in the world. The piece begins with a group of “super sniffers” and “super tasters” parading business casual around a fruit grove with note-filled clipboards and furrowed brows. They are seeking inspiration for new sports drinks and soda flavors that will provide a burst of flavor without lingering on the palate too long. Their goal? To chemically improve upon nature’s flavors, driving increased demand for snacks, drinks, and other foods.   The piece reminds us why television news magazines can still be relevant. The reporting is balanced, while casting a critical eye – and some much-needed...
Summer Fountain Line-Up
FarmPlate Jun 30, 2010 soda 0 comments
Summer's here and everybody's thirsty. We've pulled together our favorite thirst-quenching quaffs to have on hand for the 4th's young parade-goers and seasoned revelers. Pick and choose a couple favorites so you can stock up on the ingredients before the long weekend is here. Strawberryade Pack 1 quart hulled strawberries, 1 cup orange juice, the grated zest and juice of 2 lemons and 2 tablespoons honey or sugar in a blender. Puree until smooth. Pour into a pitcher filled with ice. The Patty Sheehan Mix 2 parts unsweetened green tea (Citrus Blossom from Vermont Artisan Coffee & Teas is ideal) with 1 part lemonade (try Santa Cruz Organic Lemonade). Pour over cracked ice and raise your...
Michelle Obama Prompts Food Giants to Get Healthy
FarmPlate Mar 23, 2010 soda 0 comments
Last week, First Lady Michelle Obama addressed the Grocery Manufacturers Association to emphasize the importance of producing healthy, affordable foods to reduce childhood obesity. Mrs. Obama asked that the major food manufacturers take responsibility for improving their offerings in grocery stores by improving food labels and reducing salt and fat in the products they sell. With the national consciousness trending more and more toward healthy food consumption, big businesses are taking note. Several major food companies including PepsiCo, Kraft Foods and ConAgra have since announced that significant and voluntary improvements will be made in the nutritional value of their products in...
Obama Administration Moves to Ban Junk Food from Schools
FarmPlate Feb 09, 2010 soda 0 comments
The Obama administration is making efforts to ban junk food from schools in an attempt to reduce childhood obesity through the overhaul of the Child Nutrition Act, the federal law that oversees school lunch and breakfast programs. Thirty-two percent of American school children are overweight or obese, putting them at significant risk for diabetes and other weight-related health problems as they age. The legislation, which will be introduced this week, would expel sugary foods and drinks from schools and require schools to offer more nutritious options. The nuts and bolts of the new legislation were going to be announced by USDA Secretary Tom Vilsack last Monday at the National Press Club,...