Announcing the Launch of FarmPlate.com

For Immediate Release
January 20, 2012 

Announcing the Launch of FarmPlate.com, A Revolutionary Sustainable Foods Community!
FarmPlate offers online marketing for businesses and the nation’s largest searchable directory of sustainable food businesses for consumers 

Hanover, NH — We are pleased to announce the official launch of FarmPlate.com, the largest nationwide directory of sustainable food businesses. FarmPlate is a revolutionary online community of farmers, fishermen, foragers, food artisans, restaurants, markets and foodies everywhere. The site features a searchable directory of more than 40,000 business listings across the country that make it fun and easy to find and enjoy real foods.

Currently, FarmPlate has listings of over 12,000 farms, 7,000 restaurants, 5,800 food artisans, 4,200 drink artisans, 3,600 farmers' markets, 3,000 food and agricultural organizations, and 4,400 other contributors to the real foods movement. FarmPlate is targeting many of the country’s diverse food systems, primarily in the Northeast and Midwest as well as on the West Coast, including the major urban centers of Boston, New York, Philadelphia, Washington, D.C., San Francisco, Los Angeles, Portland, Seattle and Chicago.

The sustainable food community has greeted FarmPlate with open arms, and the site is fast becoming the preeminent online destination for consumers interested in sustainable foods. “The new Google for locavores, FarmPlate is a fantastic resource to find fellow local foodies, farmers and specialty food purveyors in your neighborhood,” say FarmPlate customers Leigh Foster and Rachel Marshall from Boston’s Nella Pasta. Click here to visit the Nella Pasta FarmPlate profile.

Users can source products and discover new sustainable food businesses, as well as rate and review their favorite food and farm enterprises. The website promotes businesses that produce, sell, serve or support local, organic, seasonal, artisanal, ethical, fair trade, family farmed and handcrafted foods.

The FarmPlate.com site is specifically designed to help food enterprises efficiently and cost-effectively market themselves to a highly targeted group of potential customers. “FarmPlate’s mission is to help sustainable food businesses expand their markets. They are the engine of local food systems, and we are committed to contributing to their growth in any way that we can,” says Kim Werner, founder and president of FarmPlate.com.

A simple user interface helps farms and other food enterprises excel at online marketing, which is critical to their growth. “FarmPlate is a great way to connect the consumer to the farmer. Online marketing is key in the media and tech savvy age we live in,” says FarmPlate customer Michael Kilpatrick of Kilpatrick Family Farm. 

On FarmPlate, businesses can tell their story via a customizable profile, where they may add photos, menus, product information, hours of operation, farmstand and CSA information, and other details. The easy-to-use online tools are designed to help customers find and buy products, while discovering the web of relationships in the sustainable food system. To see how a local Vermont farm is using FarmPlate, please click here.           

About FarmPlate.com: FarmPlate is a new online community whose mission is to expand the local, sustainable foods marketplace by helping consumers find real foods through searchable business listings. FarmPlate offers an easy, affordable way for farmers, food and drink artisans, restaurants, markets and other food enterprises to promote their businesses to a highly targeted consumer audience. Visit FarmPlate at www.farmplate.com.

Media Contact:
Jeff Gangemi
jgangemi@farmplate.com
 
(607) 229-4144 (cell)

(603) 643-7400 Ext. 8 (office)